We’ve all been there. Sleepless nights ahead of the ‘big launch’ of your next big product. Everything rests on this. It can’t fail. You’ve put all of your resources behind this, and have run endless focus groups who have helped co-create your product, and have told you it’s great! You’ve been agile, writing user stories […]
Think about the last time you bought a product or service. It could be anything. Something for you at home, something for work. Think about what you saw and heard when you went from not knowing about the product you bought, to having it in your hand. You first would have had a moment where […]
You may not believe it, but your 10 year old will beat you in the innovation stakes! Why? They are more creative, have fewer inhibitions, and will generally pick themselves up, dust themselves off and keep going better than you ever could. So what are you waiting for?