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A TIME MACHINE REPORT

THE FUTURE OF RAIL

IN AN AGE OF AUTONOMOUS VEHICLES,
HOW MIGHT WE MAKE YOUNG PEOPLE THE CHAMPIONS OF RAIL?

150 TEENAGERS INVENT THE FUTURE OF RAIL TRAVEL.

Who better to help prepare the industry for the future than future customers themselves?

Gen Z and Gen Alpha are the newest and next generation of passengers. They are living in a world that’s very unlike any previous generation and assuming we know how they think or what they want would be a mistake. So we created a SuperSquad of 150 teenagers aged 13 to 18 and challenged them to come up with innovative new models to get young people on to trains and make the industry fit for the future

In our upcoming report, we showcase their solutions and creativity. Out of their final database of 1000+ ideas, we set out the top four themes:

  • Office on rails. Designated office carriages to work, study and revise.
  • A safe space for all. Teenager-only carriages, to travel in safety.
  • Tiered wifi access. Three types of tickets – a new tiering for rail travel.
  • Rail rewards. A gamified loyalty scheme with discounts and partnerships
 
Our report looks at why each idea matters to young people, why it matters to LNER, why it matters to the industry and suggested next steps for LNER. It contains ideas that can be tested relatively easily as well as long-term, industry-wide innovation on train design and pricing. We hope that seeing train travel through the eyes of young people will be, well, eye-opening!

 

 

 

CREATING A GENERATION OF SKILLED INNOVATORS WHO CAN SOLVE THE WORLD'S BIGGEST CHALLENGES

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The social impact of this report

‘Trickle up economics’ is what we call our alternative to trickle down economics.  

We pay students to work on the report.  This allows us to entice a diverse set of students, not just the hand raisers.  

Some students spend their money on birthday presents for friends, others spend their money to help their families.  What they don’t do, is store it tax efficiently.  That’s why we believe in trickle up economics. 

Talent is everywhere.  Opportunity is not.  And it starts with work experience.  By giving a diverse set of teenagers their first work experience and a reference we help them through the first hoop.  

Critical thinking, creativity, collaboration and communication: these are the 21st century skills that our students need to develop to thrive in the world they inherit.  

We do this by teaching them how to bring their ideas to life and share them with others. 

25% of our teenagers discover their own entrepreneurial spirit by taking part in the Time Machine SuperSquad.  

We get a 5x increase in the students desire to explore their own startups when they take part.  

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