Who better to help prepare the industry for the future than future employees themselves?

Welcome to the Insurance Time Machine Report 2023: Attracting Future Talent, by Startup Sherpas in collaboration with Aviva, Allianz and London Market Group. It’s packed with ideas on how to get young people interested in insurance and attract them to the industry - ideas from young people themselves. 

Gen Z’s interest in insurance is low. They think of it – if they think of it at all – as boring. The industry is failing to connect with them or attract them as they enter the workforce.
Young people are living in a world that’s unlike any previous generation. Gen Z is the first wholly digitally native generation. Coming up behind them is Gen Alpha, the first generation growing up with AI as part of life. So assuming we know what they want or how they think would be a mistake. That’s why we created a SuperSquad of 100 teenagers aged 13 to 18, from all over the UK, so that they could tell us for themselves.

We challenged them to answer this design question: How might we make insurance the industry of choice for the next generation of talent? 
They came up with a final database of 500+ ideas and this report showcases three of the best:

Reality TV game show: teens solve clues, face challenges and take risks

Insurance festival: an event hosted by a TikTok insurance influencer

Route 16: a summer of paid work for 16-year-olds post-GCSEs