This is a must-read report for Banks.  Developing a bank that will attract and retain Generation Alpha is a challenge all banks, both High Street and challenger banks.  Your role as a guardian of the future is the winning strategy to win with these future customers.

Wealth Managers will want to read this report because Generation Alpha presents and opportunity for Wealth Managers to redesign how wealth is managed for a new generation who place their values on an equal footing with their returns.

Insurers need to read the report because it provides a long-term  view of the ESG approaches that future customers will believe in.  Given the work insurers are doing to create ESG measurement systems this will be hugely insightful.

Pensions companies have the opportunity to use their leverage as asset managers to simultaneously engage with a new generation who unline the generation before have a long term view and are being bought into a world of austerity, shortages and afear for the future.  These could be a golden generation for pensions companies to engage with.  IF.  they get it right.

Auditing the ESG activites of corporates has the potential to solve one of the very hardest questions “How do we make audit sexy?”.  The views of the early talent on ESG factors provides an opportunity to draw the top talent into the accountancy firms that are specifically the guardians of truth when it comes to how others are being held to account.