TWO PEOPLE
TWO SPARKS OF INSPIRATION
ONE SHARED PASSION.

OUR STORY

Hugo and Dan have worked together for years. Dan came from the corporate world where he ran and started up new businesses, and Hugo has done the same, but out there in the wilderness with his own ventures. They now spend their time working on their own businesses, but also with both corporates and startups, coaching founders and teams going through the same challenge.

There was one thing that inspired them to create Startup Sherpas. Even though they both started out their careers in very different ways, they both came to a point where they went 'all in' on a business idea. What they both learned, painfully, is that this approach comes with a profound personal impact on family, health and mental wellbeing. They wanted to help others in the same situation by providing a guiding hand to starting something new, but in a way that fits with real life, and doesn't burn you out. Startup Sherpa was born.

But there was something else that bugged them. There was a shared frustration that the teams they work with don't have the tools and knowledge needed to navigate the challenges of creating a viable new business, and with both of them having kids that go to school, a shared concern that our education system isn't equipping kids with the skills they need in the future. The idea of 16X16 was born - an initiative that would help build the next generation of innovators for the world. It gave them a real purpose, and helped focus Startup Sherpa to be a social enterprise.

Hugo Pickford-Wardle

From truffles-on-demand, to re-imagining the property buying process, Hugo has been there and tried it.

Always brimming with new ideas and the DNA of a hustler, he brings a continual curiosity to any business and an energy to try something new and see if it makes things better. With a wizard-like ability to see things from strange perspectives and approach challenges from angles that few would see, he's the Ying to Dan's Yang.

Dan Roe

An ex Corporate type who has had a career of careers, but got to a point where he'd had enough and wanted to try something new.

Trained as an Engineer, he likes to take the complex and make it simple, but in a way that makes sense. With his ability to communicate complexity in a simple way, and ability to 'codify' things into clear steps and instructions, he is the Yang to Hugo's Ying.

HOW CAN I HELP?

If you want to collaborate (we would love to speak to Head Teachers, Academy CEOs, or anyone that wants to see change), then get in touch at hello@startupsherpas.org.

OTHERWISE, SIGN UP TO THE STARTUP SHERPA PROGRAMME!

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