We partnered with Generali in 2022 to create the Time Machine Report for the Insurance Industry. From this report, Generali Germany’s Innovation team picked up one of the trends – how to use games to teach insurance principles.

We launched a second, follow-up squad in early 2023 with 50 teenagers designing Minecraft games to teach insurance. We call this a guild, as all participants needed to have a keen interest in Minecraft before joining.

In September, five of these Minecraft games have been chosen by Generali Germany to move into production.

“The ideas that we are pursuing in the Minecraft space started with the teenagers and would not have been developed without their involvement. They showed us the trend and the need, and now how to bring it to life.” – Kai Herzburger – Innovation Coach